Users will soon have a new feature that permits them to cut down on the amount of AI-created content appearing in their feeds. This step comes as the platform announced that it presently contains more than 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a global release. This shift aligns with a rise in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing content creators on another major platform primarily display AI-generated videos. A significant portion of this material is classified as “AI slop”, a phrase for substandard, factory-style content that is often absurd or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, from digital art to informative clips, and we aim to give people the power to see more or less of that, based on their own preferences,” said a platform representative.
Volume and Proportions
The platform disclosed that there are currently over a billion videos on its network tagged as artificially created. In total, in excess of 100 mn videos are uploaded to the platform daily, making AI content a limited part of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI-generated videos they view by opening the “manage topic” setting in the app and picking “AI-generated content”. Other topics that can already be modified under the setting cover current affairs, style, aesthetics, and movement.
Platform Guidelines
TikTok’s policies oblige content makers to tag convincing AI-generated content, and it forbids malicious AI impersonations of well-known individuals or critical incidents. Any believable AI video that is without a tag can be taken down under its community policies.
Additionally, the app will henceforth add an AI-generated label to content produced via its own AI tools, or identified by an collaborative effort for spotting content made by AI. This measure is aimed to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is furthermore establishing a $2m awareness program for experts and groups to create informative material about ethical AI use. This initiative will assist non-profit groups specializing in training programming and robotics.
Moderation Strategy
The platform has justified its content review process, following discussion over proposals to lay off hundreds of safety staff in the UK. It is set to cut hundreds of positions in its trust and safety department in London, with labor groups and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content before it gets reviewed by humans. TikTok announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is making a difference work at speed.”
